This template is perfect for planning your product launch and ensuring all the launch tasks (we’ve added 71 example tasks in categories) get completed.
This template is perfect for planning your product launch and ensuring all the launch tasks (we’ve added 71 example tasks in categories) get completed. With our product marketing launch template, your team has a tried-and-true way to keep launch details clear and cross-functional teams connected. Your product marketing launch plan should include details about your product launch strategy—like what your product messaging is, what channels you’ll be using, and what your goals are. Make sure your team has a central source of truth for this information, like our product launch plan template. Then, keep your project up to date so every stakeholder is on the same page.
Edit this new product launch list to include all activities required for your specific product launch. Include descriptions of each task, and assign owners and due dates. Use the check boxes to mark an item as in progress or completed, and stay organized with the pre-divided sections for launch phase and activity type. Break down each category into subtasks for a detailed launch checklist.
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A product launch plan is the roadmap for your startup’s journey from idea to market. It helps you define what it takes to get your product out into the world and how you can achieve that goal with minimal risk.
The best way to start planning your product launch strategy is by answering these questions:
Your product launch plan should answer all of these questions, but here are some key points to consider when creating one:
Define your goals. You need to know exactly what you want your product to accomplish. Do you just want to make a quick buck? Or do you want to create something that changes the world?
Set milestones. Your product launch plan should set clear deadlines for each milestone along the path to success. For example, if you want to release an MVP (minimum viable product) within six months, then you should set three milestones:
Establish your budget. How much money do you need to raise before you launch? This number will determine where you should launch and who you should involve in the process.
Establish your timeline. When should you launch? If you’re going after a large audience, like a social network, you may want to wait until there are enough users on board to support growth. But if you’re targeting a niche market, you might want to launch sooner than later.
Choose your target audience. Who should use your product? Will they be willing to pay for it? How big is your potential customer base? These answers will dictate which channels you choose to promote your product.
Choose your distribution channel. Where will you distribute your product? Is it mobile-only? Desktop only? Both?
Decide whether you’ll sell directly to customers or through partners.
Decide whether you’re going to charge for your product or give it away for free.
If you decide to charge, figure out how much you’ll charge.
Create a marketing plan. Once you have defined your goals, chosen your target audience, and decided where you’ll distribute your product, you need to develop a marketing plan.
This includes everything from writing a press release to hiring a PR agency. The more thought you put into your marketing plan, the better chance you have at getting coverage and generating interest in your product.
1. Define your goals
Before you begin, make sure you know exactly what you want your product to accomplish. You might not know yet what problem you are solving, but if you don’t know why someone would buy your product, then you won’t be able to design a solution that solves their problems.
2. Create a vision board
A vision board is an image board where you can write down all the things you want your business to become. This could include everything from the type of company you want to build (e.g., social media platform) to the products and services you offer (e.g., software development).
3. Brainstorm ideas
Brainstorm as many ideas as possible about what you want your product/service to accomplish. Write them down on sticky notes and stick them around your house, office, car, etc. The more ideas you come up with, the better prepared you’ll be when you sit down to actually develop your product.
4. Choose one idea to focus on
Now that you have lots of ideas, pick just one idea to focus on. Make sure this idea aligns with your vision board and that it has potential to solve a real problem.
5. Research competitors
If there are any companies already doing something similar to what you want to build, research them. Find out who they are, what they sell, and how they got started. If you find yourself falling behind, consider partnering with them.
6. Develop a prototype
If you’re still unsure whether or not your idea has potential, try building a prototype. A prototype allows you to test your idea without investing too much time or money.
7. Get feedback
Once you have built your prototype, ask friends, family, colleagues, and anyone else you think may give you honest feedback. Ask them to critique your idea and tell you what works and what doesn’t work.
8. Build a minimum viable product
A minimum viable product (MVP) is a version of your product that solves a specific problem and is small enough so that you can validate its value.
9. Test your MVP
Test your MVP by giving it away to friends, family, and anyone else who might be interested in using it. Ask them to provide feedback on how well it works and how easy it is to use.
10. Launch your MVP
Once you’ve validated your MVP, it’s time to launch! Consider starting off slow, testing your product for at least six months before you start promoting it.
11. Promote your product
Promoting your product means getting the word out about it. Start by sharing your story through blog posts, videos, podcasts, and other forms of content marketing.
12. Measure success
Measure the results of your efforts to promote your product. How did sales change after you launched? Did people respond positively to your message?
Don’t stop once you launch your product. Keep iterating until you reach perfection.
You should continue to repeat steps 1–13 every 6–12 months.