This template is perfect for running growth marketing experiments within your company.
Buy on
This template is perfect for running growth marketing experiments within your company.
Buy on
This template is perfect for running growth marketing experiments within your company.
Growth is the most important thing for any company, and it’s not just because of the money you make from sales. Growth helps you build brand awareness, increase customer loyalty and improve engagement with existing customers. It also gives you more time to do other things that are equally as important – like building your team or growing your product.
But how can you know which strategies will work best? And what should you measure when trying new tactics? We’ve created this template to help you figure out what to test next, so you can grow faster than ever before.
The first step is to think about what kind of growth strategy you want to implement. This could be anything from increasing your marketing spend on Facebook ads to launching a new product feature. If you don’t have an idea yet, then start by brainstorming some ideas with your team.
The second step is to decide whether you need to conduct a pilot study (where you try one small change) or a full-scale experiment (where you try multiple changes). Pilot studies are great if you want to see if something works at all. Full-scale experiments give you much better data and allow you to learn more about each tactic.
Once you’ve decided on the type of experiment you want to run, you need to choose the metrics you want to track. You may already use some of these metrics, but others might seem unfamiliar. Don’t worry! The following list shows you what you need to look at:
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What you need before purchase
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After purchase
After purchase you’ll be able to view the template immediately. The template can added to your Notion account by:
For ongoing use, the steps are: