Notion – Growth Experiment Checklist Template

This template is perfect for running growth marketing experiments within your company.

Growth is the most important thing for any company, and it’s not just because of the money you make from sales. Growth helps you build brand awareness, increase customer loyalty and improve engagement with existing customers. It also gives you more time to do other things that are equally as important – like building your team or growing your product.

But how can you know which strategies will work best? And what should you measure when trying new tactics? We’ve created this template to help you figure out what to test next, so you can grow faster than ever before.

The first step is to think about what kind of growth strategy you want to implement. This could be anything from increasing your marketing spend on Facebook ads to launching a new product feature. If you don’t have an idea yet, then start by brainstorming some ideas with your team.

The second step is to decide whether you need to conduct a pilot study (where you try one small change) or a full-scale experiment (where you try multiple changes). Pilot studies are great if you want to see if something works at all. Full-scale experiments give you much better data and allow you to learn more about each tactic.

Once you’ve decided on the type of experiment you want to run, you need to choose the metrics you want to track. You may already use some of these metrics, but others might seem unfamiliar. Don’t worry! The following list shows you what you need to look at:

Product usage – How many people are using your product every week? Every month? Every day?
Customer acquisition – How many new customers did you acquire last month? Last year?
Engagement – How engaged are your current customers? Are they sharing content on social media? Do they come back often?
Sales – How much revenue has your product generated over the past three months? Six months? A year?
Marketing – Which channels are bringing you new leads? Which ones are converting them into paying customers?
Team – How well does your team communicate internally? With each other? With clients?
Culture – Is there a culture of innovation within your organization? Does everyone feel comfortable speaking up?
Processes – How long does it take to get feedback from a client? To launch a new product? To close a sale?
People – Who are the top performers at your company? Why are they good at their jobs?
Strategy – Where do you want to go next? How do you plan to get there?
Budget – How much money do you have available to invest in growth right now? In six months?
Goals – What goals do you want to achieve in the next few years?
Competitors – What are your competitors doing? How do they compare to you?
Company vision – What’s your company’s mission statement?
Values – What values guide your decisions?
Mission – What do you stand for?
Brand – What makes your company unique?

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What you need before purchase

Basic knowledge of how to use Notion
Paid Notion account if you’ve looking to add lots of content to your template / Notion account (sign up here). Not much content? You’re able to use their free account.

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After purchase

After purchase you’ll be able to view the template immediately. The template can added to your Notion account by:

Click on the template download link in Gumroad
When viewing the Notion template, click on the “Duplicate” link in the top-right of your screen
The template will now be available in your own Notion account

For ongoing use, the steps are:

Login to Notion and select the template you want to view
Click on the Duplicate link in the top-right of your screen to create a copy to use
You’ll be able to retain the Notion template and work on the Duplicate (with a new name) and can repeat this process whenever you want to use the template again

Notion – Growth Experiment Checklist Template