Notion – Client Creative Brief Template

No more scattered files and endless email threads with clients. Capture project information, share deliverables, and collect targeted feedback in one shared doc. This document includes everything you need to know about creating a detailed creative brief. It includes everything from the basics (like your objectives) to the nuts and bolts (like your approval processes). You can customize this document to fit any type of job, whether you’re working with one or multiple deliverables or a singular task.

What is a client creative brief?

A creative brief is an outline of the strategy, requirements, visual style, and expected results for a campaign. It may be used by companies and freelancers when creating advertisements, websites, social media posts, etc. A short is basically a way of communicating between different departments within an organization. It helps keep everyone on the same page and ensures that everything runs smoothly throughout the entire project.

Why you need a creative brief

Creative briefs are essential to any kind of advertising or design work because they help communicate ideas in a clear manner. They also ensure that all parties involved understand what’s going on with the project. When it comes to advertising, there are many different types of clients. Some clients want to advertise their products while others want to promote their brand. Regardless of the type of client, a creative brief will help them achieve their goals. When writing a creative brief, it’s important to make sure that your audience understands exactly what you’re trying to say. This includes making sure that the information is presented clearly and concisely.

Elements in a creative brief

There are several elements that go into a creative brief. These include:

The objective – What do you want to accomplish with this project?
The target market – Who are you targeting with this product/service?
The message – How do you want people to perceive your company?
The budget – How much money can you afford to spend on this project?
Your brand identity – What colours should you use? What fonts should you use?
Visual style – What images should you use? What colours should you use on your website?
Audience – Who is your ideal customer?
Results – What do you expect from this project?

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What you need before purchase

Basic knowledge of how to use Notion
Paid Notion account if you’ve looking to add lots of content to your template / Notion account (sign up here). Not much content? You’re able to use their free account.

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After purchase

After purchase you’ll be able to view the template immediately. The template can added to your Notion account by:

Click on the template download link in Gumroad
When viewing the Notion template, click on the “Duplicate” link in the top-right of your screen
The template will now be available in your own Notion account

For ongoing use, the steps are:

Login to Notion and select the template you want to view
Click on the Duplicate link in the top-right of your screen to create a copy to use
You’ll be able to retain the Notion template and work on the Duplicate (with a new name) and can repeat this process whenever you want to use the template again

Notion – Client Creative Brief Template