Notion – Campaign Tracker Template


Use this template to track your marketing campaigns across social media channels, events and digital/physical marketing campaigns.

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Notion – Campaign Tracker Template

Use this template to track your marketing campaigns across social media channels, events and digital/physical marketing campaigns in Notion. Digital marketing could involve dozens of campaigns, launched across various channels, and spread across multiple geographies. Tracking these campaigns with today’s campaign management tools could also prove challenging. This Campaign Tracking Planner helps teams pull off timeline-based marketing campaigns with ease. Whether you’ve got a small team or a large one, this planner provides an easy-to-follow roadmap for ultimate success.

What you need before purchase

  • Basic knowledge of how to use Notion
  • Paid Notion account if you’re looking to add lots of content to your template / Notion account (sign up here). Not much content? You’re able to use their free account.

After purchase, you’ll be able to view the template immediately. The template can be added to your Notion account by:

  • Click on the template download link in Gumroad
  • When viewing the Notion template, click on the “Duplicate” link in the top-right of your screen
  • The template will now be available in your own Notion account


What is a campaign tracker template?

A marketing campaign tracker template is a pre-designed document or spreadsheet that provides a structured framework for planning, executing, and monitoring marketing campaigns. It serves as a centralized tool to keep track of various elements and activities associated with a campaign. The template typically includes sections and fields to capture essential information such as campaign goals, target audience, messaging, channels, timelines, budgets, and key performance indicators (KPIs).

The specific structure and components of a marketing campaign tracker template may vary depending on the needs and preferences of the organization using it. However, common elements found in such templates include:

  1. Campaign Overview: This section provides a brief summary of the campaign, including its purpose, objectives, and target market.
  2. Key Dates and Timelines: Here, you can outline important dates related to the campaign, such as launch date, milestone deadlines, and duration of the campaign.
  3. Channels and Tactics: This section lists the marketing channels and tactics that will be utilized in the campaign, such as email marketing, social media, paid advertising, content marketing, etc.
  4. Messaging and Creative Assets: It includes details about the messaging strategy, creative assets, and brand guidelines to be used in the campaign.
  5. Budget Allocation: This section helps you allocate the budget for different activities within the campaign, such as advertising spend, content creation, design, and production.
  6. KPIs and Metrics: Here, you can define the key performance indicators (KPIs) and metrics that will be used to measure the success of the campaign, such as click-through rates, conversion rates, return on investment (ROI), etc.
  7. Task Management: This section allows you to track specific tasks and responsibilities associated with the campaign, assigning them to team members and setting deadlines.
  8. Performance Tracking: This part of the template provides a mechanism to record and track the campaign’s performance metrics, allowing you to monitor progress and make data-driven adjustments as needed.

A marketing campaign tracker template can be created using common tools like Notion, Airtable, Microsoft Excel, Google Sheets or project management software. It provides a standardized format that helps ensure consistency, collaboration, and efficient management of marketing campaigns.


What are the benefits of a campaign tracker template?

Using a marketing campaign tracker template offers several benefits for businesses. Here are some of the key advantages:

1. Organization and Centralization: A marketing campaign tracker template helps you keep all campaign-related information in one place. It allows you to organize and centralize details such as campaign goals, target audience, messaging, channels, timelines, and budgets. This ensures that you have a comprehensive overview of your marketing efforts.

2. Enhanced Planning and Execution: The template provides a structured framework for planning and executing your marketing campaigns. It helps you outline key milestones, set deadlines, allocate resources, and track progress. This enables you to stay on top of your campaigns, ensuring that tasks are completed on time and goals are achieved.

3. Improved Collaboration: A tracker template facilitates collaboration among team members involved in the campaign. It enables everyone to access and update campaign information in real-time, fostering better communication and coordination. This ensures that all stakeholders are aligned and working towards the same objectives.

4. Performance Measurement: One of the primary benefits of a marketing campaign tracker template is its ability to track and measure campaign performance. By capturing relevant metrics such as impressions, clicks, conversions, and ROI, the template allows you to assess the effectiveness of your campaigns. This data helps you make data-driven decisions and optimize future marketing initiatives.

5. Insights and Learnings: By consistently using a marketing campaign tracker template, you can accumulate historical data from multiple campaigns. This information provides valuable insights into what works and what doesn’t, enabling you to refine your strategies and tactics over time. By learning from past experiences, you can continuously improve the effectiveness of your marketing campaigns.

6. Scalability and Replicability: A well-designed template can be easily replicated and scaled for future campaigns. It serves as a reusable framework that can be adapted to different projects, ensuring consistency and efficiency across multiple initiatives. This saves time and effort by eliminating the need to create a campaign plan from scratch each time.

In summary, using a marketing campaign tracker template brings organization, efficiency, collaboration, measurement, and insights to your marketing efforts. It helps you streamline your campaigns, maximize performance, and achieve your marketing objectives more effectively.

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