Notion – Brand Voice and Tone Template

Use this template to define your brand voice & tone in Notion.

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Notion – Brand Voice and Tone Template

Use this template to define your brand voice & tone in Notion. Choose your Tone and then choose your Voice. Use these to complete your Brand Voice Chart.


What you need before purchase

  • Basic knowledge of how to use Notion
  • Paid Notion account if you want to add lots of content to your template / Notion account (sign up here). Not much content? You’re able to use their free account.

After purchase, you’ll be able to view the template immediately. The template can be added to your Notion account by:

  • Click on the template download link in Gumroad
  • When viewing the Notion template, click on the “Duplicate” link in the top-right of your screen
  • The template will now be available in your own Notion account


We’ll look at the core areas of creating your brand voice and tone:

  • What is Brand Voice?
  • Why is Having a Strong Brand Voice Important?
  • What is the Difference Between Brand Voice and Brand Tone?
  • Why Tone of Voice Is Important
  • How to Find Your Brand’s Tone of Voice


What is Brand Voice?

Brand voice is how you speak about yourself, your company, or your products. It’s the way in which you communicate what makes you unique. The way that you talk about your business, your services, and your products can be as important as the actual product itself. Your brand voice should reflect who you are, what you do, and why people should care about you. If you don’t have a strong brand voice, it will show through in everything you say and do. If you’re not sure where to start with defining your brand voice, here are some questions to ask yourself: Who am I? What does my brand stand for? Why should anyone care about me? How do I want to be perceived by others?

Why is Having A Strong Brand Voice Important?

Having a strong brand voice is essential because it helps you connect with customers on an emotional level. When someone hears your brand voice, they immediately know whether they like you or not. They also understand what kind of person you are and what you represent. This allows them to form opinions about you and your business before even meeting you.

When developing your brand voice, think about the following points:

  • Who are you talking to? Are you speaking to potential clients, current clients, employees, or other stakeholders?
  • What do you want to convey to these different audiences?
  • Do you need to create multiple voices for each audience? For example, if you run a restaurant, you may need to use two distinct voices when communicating with your staff and your guests.

What is the Difference Between Brand Voice and Brand Tone?

The difference between brand voice and brand tone is subtle but very important. Brand voice refers to the words you choose to describe your business. Brand tone refers to the emotions you project while using those words.

For example, let’s take a look at the following statements:

“We provide high-quality service.”


“Our team provides high-quality service.”

In the first statement, we are describing our business in terms of its physical attributes. In the second statement, we are describing it in terms of the feelings we want to evoke in our audience.

In this case, the word “service” has a positive connotation in the first sentence. However, in the second sentence, it carries a negative connotation.

This is just one example of how your brand voice and tone can affect your business. You’ll find more examples throughout this guide.

How to Find Your Business’ Brand Voice & Tone

There are many ways to develop your brand voice and tone, including:

  1. Listening to your competitors
  2. Talking to your target market
  3. Analyzing your own behavior
  4. Observing your customers
  5. Conducting surveys
  6. Using customer feedback
  7. Creating content
  8. Writing copy
  9. Making videos
  10. Building relationships
  11. Developing social media profiles
  12. Hiring a professional writer
  13. Consulting a branding expert
  14. Getting help from a graphic designer
  15. Working with a copywriter
  16. Speaking to your employees
  17. Taking advantage of technology
  18. Learning from your mistakes
  19. Experimenting with new ideas
  20. Looking outside your industry
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