Use this template to define your brand voice & tone in Notion.
Use this template to define your brand voice & tone in Notion. Choose your Tone and then choose your Voice. Use these to complete your Brand Voice Chart.
What you need before purchase
After purchase, you’ll be able to view the template immediately. The template can be added to your Notion account by:
We’ll look at the core areas of creating your brand voice and tone:
Brand voice is how you speak about yourself, your company, or your products. It’s the way in which you communicate what makes you unique. The way that you talk about your business, your services, and your products can be as important as the actual product itself. Your brand voice should reflect who you are, what you do, and why people should care about you. If you don’t have a strong brand voice, it will show through in everything you say and do. If you’re not sure where to start with defining your brand voice, here are some questions to ask yourself: Who am I? What does my brand stand for? Why should anyone care about me? How do I want to be perceived by others?
Having a strong brand voice is essential because it helps you connect with customers on an emotional level. When someone hears your brand voice, they immediately know whether they like you or not. They also understand what kind of person you are and what you represent. This allows them to form opinions about you and your business before even meeting you.
When developing your brand voice, think about the following points:
The difference between brand voice and brand tone is subtle but very important. Brand voice refers to the words you choose to describe your business. Brand tone refers to the emotions you project while using those words.
For example, let’s take a look at the following statements:
“We provide high-quality service.”
“Our team provides high-quality service.”
In the first statement, we are describing our business in terms of its physical attributes. In the second statement, we are describing it in terms of the feelings we want to evoke in our audience.
In this case, the word “service” has a positive connotation in the first sentence. However, in the second sentence, it carries a negative connotation.
This is just one example of how your brand voice and tone can affect your business. You’ll find more examples throughout this guide.
There are many ways to develop your brand voice and tone, including: