Notion – Brand Positioning Template

Notion – Brand Positioning Template

Use this template to define your brand positioning. Market positioning is an essential step of the planning process — either when you start a business or when you expand to a new market. It defines:

• Where your brand fits in the marketplace
• How your brand compares to competitors
• The brand attributes and benefits you want to be associated with
• The company beliefs, attitudes, and principles that support all the interactions a customer has with your brand — the Complete Product Experience (CPE)

Doing this positioning work as part of strategic planning sharpens your focus on the differentiating factors that set your brand apart. It can be used to guide product and marketing decisions — each decision you make along the customer’s journey should be consistent with how you have defined the brand.

What you need before purchase

• Basic knowledge of how to use Notion
• Paid Notion account if you’re looking to add lots of content to your template / Notion account (sign up here). Not much content? You’re able to use their free account.

After purchase, you’ll be able to view the template immediately. The template can be added to your Notion account by:

• Click on the template download link in Gumroad
• When viewing the Notion template, click on the “Duplicate” link in the top-right of your screen
• The template will now be available in your own Notion account