Use this template to define your brand positioning.
Use this template to define your brand positioning. Market positioning is an essential step of the planning process — either when you start a business or when you expand to a new market. It defines:
Doing this positioning work as part of strategic planning sharpens your focus on the differentiating factors that set your brand apart. It can be used to guide product and marketing decisions — each decision you make along the customer’s journey should be consistent with how you have defined the brand.
What you need before purchase
After purchase, you’ll be able to view the template immediately. The template can be added to your Notion account by:
A Brand Positioning Template is a framework or tool used by businesses to define and articulate their brand positioning strategy. It provides a structured format to identify and communicate the unique value proposition of a brand and how it differentiates itself from competitors in the market.
A brand positioning template typically includes key elements that help shape the brand’s identity and positioning. While templates may vary, here are some common components found in a brand positioning template:
A brand positioning template serves as a guide for internal stakeholders and external partners to understand and communicate the brand’s positioning consistently. It helps establish a clear and compelling brand identity in the minds of customers, supporting effective marketing and communication efforts.
To create a Brand Positioning Template in Notion, you can follow these steps:
Now you have created a Brand Positioning Template in Notion that you can use as a starting point for developing and documenting brand positioning strategies. You can duplicate the template whenever you need to create a new brand positioning document and modify it to fit the specific needs and characteristics of each brand.