Use this template to define your brand positioning.
Use this template to define your brand positioning. Market positioning is an essential step of the planning process — either when you start a business or when you expand to a new market. It defines:
Doing this positioning work as part of strategic planning sharpens your focus on the differentiating factors that set your brand apart. It can be used to guide product and marketing decisions — each decision you make along the customer’s journey should be consistent with how you have defined the brand.
What you need before purchase
After purchase, you’ll be able to view the template immediately. The template can be added to your Notion account by: