Notion – Brand Guidelines Template

This Notion Brand Guidelines template is perfect for ensuring a consistent voice and tone across your company communications.

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Notion – Brand Guidelines Template

This template is perfect for ensuring a consistent voice and tone across your company communications. Keep your verbal and visual identity consistent across functions with clear rules on voice and tone, typography, colors, and more. This template is based on the PDF brand guide by 99Designs but has been adjusted in many ways to suit Notion.

This template contains:

  • Brand guide About section
  • Master Logo section
  • Logo variations page
  • Logo usage page
  • Typography recommendations
  • Color palette (using a Notion table for easily adding and removing palettes)
  • Brand application images
  • Designer contact section
  • Glossary of design terms


What you need before purchase

  • Basic knowledge of how to use Notion
  • Paid Notion account if you’ve looking to add lots of content to your template / Notion account (sign up here). Not much content? You’re able to use their free account.


After purchase

After purchase you’ll be able to view the template immediately. The template can added to your Notion account by:

  • Click on the template download link
  • When viewing the Notion template, click on the “Duplicate” link in the top-right of your screen
  • The template will now be available in your own Notion account

For ongoing use, the steps are:

  • Login to Notion and select the template you want to view
  • Click on the Duplicate link in the top-right of your screen to create a copy to use
  • You’ll be able to retain the Notion template and work on the Duplicate (with a new name) and can repeat this process whenever you want to use the template again


About Brand Guidelines

Brand guidelines, living documents that outline the standards and rules for your brand’s identity and visual language, are a great way to ensure brand consistency. They can be as simple or as detailed as you need them to be and should help drive decisions across all connected touchpoints.

Brand Guidelines ensure:

  •  Consistent customer experiences
  •   Lower production costs because of less trial and error
  •   Flexibility to expand your company

With clear guidelines, any team member is able to successfully create on-brand. Logo files, color palette files, font styles and sizes are just a few of the things that can be referenced when creating marketing collateral for your business.

Having set rules will also help you save money on production costs. Logo files and color palettes can be reused across all marketing channels. This is not only efficient, but it also helps to drive your brand in a cohesive direction.

Having set guidelines can help you expand and evolve your company effectively because there is already a map for where to go next. Logo revisions or updates that do not follow the guidelines may not achieve the same effect that they would if applied according to the rules.

The easiest way to ensure your guidelines are followed is to develop a brand book together with your web development agency. This should be a collaborative effort and both parties should strive to make it useful for not only you but for anyone who works on or with your company’s online presence.

Download the brand guidelines template above to help you get started on your own. We hope it’s helpful!

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