This Notion Brand Guidelines template is perfect for ensuring a consistent voice and tone across your company communications.
This template is perfect for ensuring a consistent voice and tone across your company communications. Keep your verbal and visual identity consistent across functions with clear rules on voice and tone, typography, colors, and more. This template is based on the PDF brand guide by 99Designs but has been adjusted in many ways to suit Notion.
This template contains:
What you need before purchase
After purchase you’ll be able to view the template immediately. The template can added to your Notion account by:
For ongoing use, the steps are:
Brand guidelines, living documents that outline the standards and rules for your brand’s identity and visual language, are a great way to ensure brand consistency. They can be as simple or as detailed as you need them to be and should help drive decisions across all connected touchpoints.
Brand Guidelines ensure:
With clear guidelines, any team member is able to successfully create on-brand. Logo files, color palette files, font styles and sizes are just a few of the things that can be referenced when creating marketing collateral for your business.
Having set rules will also help you save money on production costs. Logo files and color palettes can be reused across all marketing channels. This is not only efficient, but it also helps to drive your brand in a cohesive direction.
Having set guidelines can help you expand and evolve your company effectively because there is already a map for where to go next. Logo revisions or updates that do not follow the guidelines may not achieve the same effect that they would if applied according to the rules.
The easiest way to ensure your guidelines are followed is to develop a brand book together with your web development agency. This should be a collaborative effort and both parties should strive to make it useful for not only you but for anyone who works on or with your company’s online presence.
Download the brand guidelines template above to help you get started on your own. We hope it’s helpful!