Notion – Brand Guidelines Template
This template is perfect for ensuring a consistent voice and tone across your company communications. Keep your verbal and visual identity consistent across functions with clear rules on voice and tone, typography, colors, and more. This template is based on the PDF brand guide by 99Designs but has been adjusted in many ways to suit Notion.
This template contains:
- Brand guide About section
- Master Logo section
- Logo variations page
- Logo usage page
- Typography recommendations
- Color palette (using a Notion table for easily adding and removing palettes)
- Brand application images
- Designer contact section
- Glossary of design terms
What you need before purchase
- Basic knowledge of how to use Notion
- Paid Notion account if you’ve looking to add lots of content to your template / Notion account (sign up here). Not much content? You’re able to use their free account.
After purchase you’ll be able to view the template immediately. The template can added to your Notion account by:
- Click on the template download link
- When viewing the Notion template, click on the “Duplicate” link in the top-right of your screen
- The template will now be available in your own Notion account
For ongoing use, the steps are:
- Login to Notion and select the template you want to view
- Click on the Duplicate link in the top-right of your screen to create a copy to use
- You’ll be able to retain the Notion template and work on the Duplicate (with a new name) and can repeat this process whenever you want to use the template again
About Brand Guidelines
Brand guidelines are a set of instructions that outline how a company should represent its brand. This includes details like logo design, color palette, typography, messaging and voice. When done properly, these guidelines can help any business create a strong visual identity that is easily recognizable by their target audience.
The key to creating successful brand guidelines lies in understanding the company’s mission and values, and communicating them in a cohesive way across all of the company’s platforms. This creates consistency and cohesion, which can help build trust with customers.
Creating brand guidelines can seem daunting, but it doesn’t have to be. With a few simple steps, any business can create an effective set of brand guidelines that will ensure their message is consistently communicated.
- Get to know your brand. Before you start to create the guidelines, it’s important that you have a strong understanding of who your company is and what it stands for. What sets it apart from other competitors? What do you want customers to think or feel when they interact with your brand? Taking the time to really understand your company’s mission and values will help make sure your guidelines accurately reflect them.
- Establish your visual identity. Once you understand your brand, it’s time to start creating the visuals that will represent it. This includes everything from color palette and logo design to typography and imagery. When creating the visual identity, make sure it reflects not just what the company is today but also its future goals and ambitions.
- Lay out your messaging. Your visual identity is only part of the picture. It’s equally important to articulate the type of language and tone that should be used when communicating with customers. This can include everything from copywriting style to social media posts, emails and other forms of communication. Make sure you provide clear guidelines for how your brand should talk and interact with its target audience.
- Define your goals. Once you have created the visuals and messaging that represent your brand, it’s time to define the goals that you want to achieve with them. Are you looking to increase brand recognition? Boost sales? Increase engagement with customers? By clearly outlining what success looks like, it will make it easier for everyone in the organization to stay on track and measure progress .
Creating brand guidelines is an important step in any company’s growth, and one that can have a lasting impact. By taking the time to understand your brand and create visuals and messages that accurately reflect it, you can help ensure your message is consistently communicated across all platforms. With a cohesive set of brand guidelines in place, your business will be well-equipped to reach its goals and succeed.
Why are brand guidelines important?
Brand guidelines are essential for keeping a consistent and recognizable brand identity across all platforms. They provide a clear set of rules that ensure everyone in the organization is on the same page when it comes to how the company should be represented.
Having strong brand guidelines can help customers quickly recognize and understand a company’s messaging, and create trust with them. A well-crafted set of guidelines can also help the company stay on track with its mission and values, while promoting growth and success.
The Elements of a Brand Style Guide
- Logo: This includes the company’s logo, how it should look, what colors to use, and any variations of the logo.
- Colors: Every brand should have a color palette that can be used on all platforms. This helps create consistency in the visuals of your brand.
- Typefaces: Choosing the right typefaces for your brand can help create a unique look and feel.
- Imagery: How do you want to represent your brand visually? This includes things like photographs, illustrations, and any other visual elements.
- Voice/Tone: What type of messaging do you want to use when communicating with customers? It’s important to define the language used when talking about your brand.
- Social Media: Define how your company should interact on social media and what type of content it should post.
- Legal Requirements: Make sure to include all legal requirements such as copyright information and trademark protection.
- Guidelines for Use: Provide clear guidelines for how the brand should be used by employees, partners, customers, and other stakeholders.
- Brand Storytelling: Every brand has a story to tell, and it’s important to know how to tell it in an engaging way. This includes understanding the company’s history, mission, values, and goals.
- Messaging Platforms: In addition to the visual aspects of your brand guidelines, you should also define which channels you will use to communicate with customers. This could include things like emails, website copy, and social media posts.