Notion – Brand Audit Checklist Template

Use this comprehensive brand audit template to perform an in-depth review of your company’s brand in order to improve its effectiveness.

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Notion – Brand Audit Checklist Template

Use this comprehensive brand audit template to perform an in-depth review of your company’s brand in order to improve its effectiveness. The template includes sections for core brand identity, verbal brand identity, visual brand identity, and brand evaluation analysis, so you can determine — and act on — your brand’s strengths and weaknesses. This dynamic, reusable brand audit template will keep all branding team members in the loop with your brand audit findings and ultimately surface action items for brand improvement.

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What you need before purchase

  • Basic knowledge of how to use Notion
  • Paid Notion account if you’re looking to add lots of content to your template / Notion account (sign up here). Not much content? You’re able to use their free account.

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After purchase

After purchase, you’ll be able to view the template immediately. The template can be added to your Notion account by:

  • Click on the template download link in Gumroad
  • When viewing the Notion template, click on the “Duplicate” link in the top-right of your screen
  • The template will now be available in your own Notion account

For ongoing use, the steps are:

  • Login to Notion and select the template you want to view
  • Click on the Duplicate link in the top-right of your screen to create a copy to use
  • You’ll be able to retain the Notion template and work on the Duplicate (with a new name) and can repeat this process whenever you want to use the template again

Why do you need a brand audit?

A brand audit is a comprehensive analysis of a company’s branding strategy. It assesses all aspects of the brand, from the logo and name to the company’s mission statement and target audience. Conducting a brand audit can be extremely beneficial for companies, as it allows them to take stock of their current branding strategy and identify areas that need improvement. Brand audits can also help companies to better understand their customers and what they are looking for in a brand. By taking the time to conduct a brand audit, companies can ensure that their branding strategy is on track and that they are appealing to their target market.

Who should be involved in a brand audit?

A brand audit is a critical process for any organization that wants to ensure that its branding is on track. The first step is to assemble a team of experts who can provide an objective assessment of the current state of the brand. This team should include individuals with experience in marketing, advertising, and design. Once the team is in place, the next step is to gather data. This data can be collected through surveys, focus groups, and customer interviews. With this data in hand, the team can begin to identify problems and areas for improvement. Finally, the team will develop recommendations for how to improve the brand moving forward. By following these steps, organizations can ensure that their branding efforts are successful.

What are the elements of a brand audit?

A brand audit is an important tool for any business, large or small. It can help to assess the health of your brand and identify areas that need improvement. There are four key elements to a brand audit: identity, equity, voice, and strategy.

The first element is identity, which includes your logo, color palette, and other visual elements that make up your brand. This is important because it helps customers to recognize your business at a glance. The second element is equity, which refers to the value that customers associate with your brand. This can be positive or negative, and it’s important to take stock of both sides. The third element is voice, which encompasses the language you use in your marketing and communications. This should be consistent across all channels, and it should reflect the personality of your brand. Finally, strategy refers to the overarching plan for how you will position and grow your brand over time. This should be reflected in everything from your marketing campaigns to the way you interact with customers. By taking stock of these four elements, you can get a clear picture of the health of your brand and identify areas that need improvement.

How do you do a digital brand audit?

A digital brand audit is a comprehensive review of your online presence, with the goal of identifying strengths and weaknesses in order to strategize for future growth. In order to conduct a thorough audit, you’ll need to consider all aspects of your digital brand, from your website design to your social media presence. Here are a few key steps to take:

1. Review your website. Is it user-friendly and up-to-date? Does it accurately reflect your brand? If not, make note of areas that need improvement.

2. Take a close look at your social media accounts. Are you active on the platforms where your target audience is most active? What kind of content are you sharing? Is it engaging and on-brand?

3. Analyze your analytics. How much traffic are you getting to your website and social media accounts? Where is this traffic coming from? What sort of behavior are users exhibiting once they’re on your site or social media profile?

4. Talk to your customers. Why do they Choose you? What do they think about your digital presence? Use this feedback to improve your strategy moving forward.

By taking these steps, you can get a clear picture of how your digital brand is performing and identify areas that need improvement. Conducting regular audits will help ensure that your online presence stays strong and grows along with your business.

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