Use this template to map out the four factors that affect your company profits: product, place, promotion and price.
Use this template to map out the four factors that affect your company profits: product, place, promotion and price. A marketing mix comprises those elements an organisation may use to execute a successful campaign. The term was coined by Neil Borden in his 1953 address to American marketers. The 4P Marketing Model Template allows you to map the four controllable factors influencing your business’ profitability: Product, Place, Promotion, Price. By deciding on the right combination of these four factors, your team can decide what the best way to promote a new product or service would be. Read on to discover more about how this template could help your team.
The 4 Ps stand for: Product, Place, Promotions, and Price. Let’s look at each one in more detail.
Product: is the tangible good or service that satisfies the target audience’s needs.
Place: refers to where and when the product is available.
Promotions: include advertising, digital marketing, PR, event marketing, direct marketing, personal selling, channel marketing, and alliances.
Price: consists of the policies regarding basic price, upgrades, discounts, coupons, distributor price, etc.
What you need before purchase
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